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creative director


I'm a copywriter.

No, my work has nothing to do with copyrights or trademarks. That's someone else's job.

I find words.

Words that reflect the vision and goals of business, industry, academia, religion, and the performing arts. My writing is simple, honest, compelling. Often entertaining.

Today, there's a huge demand to provide content for print, broadcast, digital and social media. To meet this demand, I study your brand, evaluate  your business objectives, and scrutinize your customer profile. This leads to engaging copy with an authentic voice. 


With over 40 years' experience, I bring fresh eyes and vital objectivity.  I ask a lot of questions because clients often have a blinding bias toward their product or service. 


Some clients hire me to write speeches and improve existing documents, scripts, and websites that are out of date or poorly written. 


I simplify, clarify, and dignify. 

So, when you're ready to pull the trigger, give me a call.

• Describe your needs

• Shoot me some deadlines

Tell me where it hurts

I'll find the words that make your story sing.


Like Springsteen!






Copywriting is a mercurial process


Some think it's simple. That anyone can write effective copy.


It isn't. They can't.


Effective copywriting is really, really hard work which requires strategic thinking, careful market analysis, and constant collaboration. It's propelled by irresistible words that sell millions of ideas, products and services. Every hour. Every day. 

I began my career in retail as a Promotions Director for a major shopping mall. I created special events, executed center-wide merchandising events, published a monthly advertising supplement, and wrote a shipload of copy for print and broadcast media. It was demanding, yet, downright fun! 


Later, I was promoted to Marketing Director and formed the Center's first in-house ad agency. In addition to writing all copy, I wrote and produced commercial jingles and supervised awesome award-winning graphic artists and photographers. 

When the center was sold, the new owners promoted me to General Manager. In addition to being the Landlord's chief lease enforcer, I continued to lead the retail merchant's association as marketing director. It was an impossible duo-role bound for hell. I felt like a medic assigning triage - under fire.

After the shopping center business, I attended graduate school, taught college, and operated my own ad agency, RichardSowersAdvertising, Inc. I led a new team as creative director, chief copywriter, and principal administrator. Our clients ranged from higher education to construction to management consulting, medical, manufacturing, real estate, food & beverage, museums, performing arts, religion, and the charitable non-profit sector, among others.


Years later, when both ends of my candle were thoroughly charred, I closed my agency with no regrets, no debt, and no unhappy vendors. Nobody cried. No one got hurt.


Today, I serve clients who need real copy, real fast. Clients applaud my originality and quick turnaround. Quick as a bunny.


After reading my samples below, give me a call. I want to get to know you. Your business. Your dreams. Your craziest ideas that some say won't work. 


We'll show 'em. -rs 





Corporate view book which describes company history, products, capabilities.




Stabilizer link

Action Plan for Annual Fundraising Program

Company logo designed by RSA

Corporate viewbook describing company successes and client benefits.



Brochure for new apartments targeted to Western Kentucky University students.

Web site for Episcopal church in Maysville, KY.

Business card

Marketing Plan

Marketing Plan

Greenwood Properties, Inc.



Leasing display ad for B2B monthly magazine.

Williamsburg Bach Choir

Williamsburg Bach Choir

An outreach of Williamsburg UMC, the Williamsburg Bach Choir performs concerts every year devoted to the great works of J.S. Bach and master composers like him.

Annual jazz vespers service, order of worship, dedication, musicians, Martin Luther King, Jr. biography.



Concert program describing Handel's Easter portion of Messiah.

Newspaper article

Taize Worship

Taize Worship

worship bulletin

Award of Excellence

Award of Excellence

Award for NASCO book


Power Point presentation for Virginia Wesleyan Summer Conference

Grant seeking corporate sponsorships to produce annual book festival.




"Richard provides an amazing wealth of creativity and skill based on knowledge and experience in various industries and disciplines. I have watched Richard breathe excitement and "WOW" into a wide range of projects, always delivering above and beyond the needs and expectations of clients."  
-Kelly Kalb, Senior Instructional Designer, Intelligrated, Inc.


"Sowers is a true professional and his super-human work ethic helped us exceed our goals in record time. I’d hire him again in a minute."  -Jack Sheidler, Chairman of the Board, Citizens First Corporation, President of Greenwood Properties, Inc.


“I contracted Richard Sowers Advertising, Inc. to analyze our annual fund-raising efforts which, over the past 5 years, had diminished dramatically. His comprehensive report not only identified our pitfalls, but offered specific recommendations and a timeline to increase funding. In less that 16 months he raised over $325,000 for our department. Further, he created our Museum monthly newsletter which won a CASE creative design award in its first year."   -Dr. Michael Binder, Director of University Libraries and The Kentucky Museum


“Ever since I came to NASCO, we had sorely needed a corporate view book, but I didn't know where to start. Richard Sowers Advertising contacted me just when I had nearly given up. Being a manufacturing plant owned by a large Japanese company (NHK), I needed someone who could convince my very demanding superiors. Richard was the man. He created a beautiful book that told our story and pleased Corporate.”   -Gary Freeland, Plant Manager, NASCO Manufacturing, NHK Company






Request a free quote. Fill in the form below. Describe your vision, your needs, your goals. I'll get back to you ASAP, if not sooner.

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