I'm a copywriter.
No, my work has nothing to do with copyrights or trademarks. That's someone else's job.
I find words.
Words that reflect the vision and goals of business, industry, academia, religion, and the performing arts. My writing is simple, honest, compelling. Often entertaining.
Today, there's a huge demand to provide content for print, broadcast, digital and social media. To meet this demand, I study your brand, evaluate your business objectives, and scrutinize your customer profile. This leads to engaging copy with an authentic voice.
With over 40 years' experience, I bring fresh eyes and vital objectivity. I ask a lot of questions because clients often have a blinding bias toward their product or service.
Some clients hire me to write speeches and improve existing documents, scripts, and websites that are out of date or poorly written.
I simplify, clarify, and dignify.
So, when you're ready to pull the trigger, give me a call.
• Describe your needs
• Shoot me some deadlines
• Tell me where it hurts
I'll find the words that make your story sing.
Copywriting is a mercurial process
Some think it's simple. That anyone can write effective copy.
It isn't. They can't.
Effective copywriting is really, really hard work which requires strategic thinking, careful market analysis, and constant collaboration. It's propelled by irresistible words that sell millions of ideas, products and services. Every hour. Every day.
I began my career in retail as a Promotions Director for a major shopping mall. I created special events, executed center-wide merchandising events, published a monthly advertising supplement, and wrote a shipload of copy for print and broadcast media. It was demanding, yet, downright fun!
Later, I was promoted to Marketing Director and formed the Center's first in-house ad agency. In addition to writing all copy, I wrote and produced commercial jingles and supervised awesome award-winning graphic artists and photographers.
When the center was sold, the new owners promoted me to General Manager. In addition to being the Landlord's chief lease enforcer, I continued to lead the retail merchant's association as marketing director. It was an impossible duo-role bound for hell. I felt like a medic assigning triage - under fire.
After the shopping center business, I attended graduate school, taught college, and operated my own ad agency, RichardSowersAdvertising, Inc. I led a new team as creative director, chief copywriter, and principal administrator. Our clients ranged from higher education to construction to management consulting, medical, manufacturing, real estate, food & beverage, museums, performing arts, religion, and the charitable non-profit sector, among others.
Years later, when both ends of my candle were thoroughly charred, I closed my agency with no regrets, no debt, and no unhappy vendors. Nobody cried. No one got hurt.
Today, I serve clients who need real copy, real fast. Clients applaud my originality and quick turnaround. Quick as a bunny.
After reading my samples below, give me a call. I want to get to know you. Your business. Your dreams. Your craziest ideas that some say won't work.
We'll show 'em. -rs